![]() In 2018, retail sales of Coke's North American sparkling water drinks jumped 27%, according to Nielsen. In 2017, it acquired Topo Chico, a sparkling mineral water brand with a cult following in Mexico and Texas. Coke will also introduce flavors to its nonsparkling Smartwater drinks in 2020. In 2015, Coke also launched a sparkling version of Smartwater. The Atlanta-based company launched Dasani's line of sparkling water in 2014, which will be replaced by AHA in retail stores. "For us, we're not new to it, we've been watching for a differentiated space," Shane Grant, Coke's head of its North American still beverages unit, said on CNBC's " Squawk on the Street." But not too different: AHA will be sold in cans, not bottles.ĪHA is not Coke's first entrance into sparkling water. ![]() Two of AHA's eight flavors, Citrus + Green Tea and Black Cherry + Coffee, will contain added caffeine. Pepsi, for example, expects that its Bubly brand, launched in 2018, will become one of its next billion-dollar brands.Ĭoke is trying to position the new brand as different from the competition. But it is now losing market share as upstarts like Spindrift and more established companies enter the arena. ![]() LaCroix, which is owned by National Beverage, was once the leader in the category. While the drink is just a small fraction of the overall bottled water market, sparkling water is growing at a much faster clip than still water, which saw its volume increase only 4.2% last year. In 2018, bottled sparkling water volume grew by 26% to 531 million gallons, according to data from Beverage Marketing. The announcement comes as American consumption of soda continues to fall, forcing Coke and its rival PepsiCo to invest more in marketing of their legacy soda brands and think of healthier alternatives.įlavored sparkling water or seltzer has become a popular alternative for consumers.
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